Website Optimisation in Kent

A business website should be more than just a digital brochure. It should be a high-converting and profitable business tool.

Device width: MobileTabletLaptop Desktop

Mobile brand design

Designed for tablet display

Designed for medium device display

Designed for your brand with space to breathe

Design that reflects your brand with space to breathe

Design that reflects your brand with space for the messaging to breathe on large devices

Mobile navigation design

Navigation for tablet devices

Navigation – intuitive and responsive for ease of use

Navigation – intuitive and responsive, providing guidance and ease of use

Navigation that's intuitive and responsive, built to provide guidance and ease of use

Navigation that's logical, intuitive and responsive, built to provide guidance and ease of use

Optimised headlines

Headlines for smaller devices

Clean, engaging headlines, optimised for search

Clean headlines to engage your audience, optimised for search

Clean headlines that engage, and hook your audience, optimised for search

Clean headlines that engage, help and then hook your audience, optimised to rank in searches

Tone of voice for target persona

HTML5 features for attention (this ones a ticker tape)

HTML5 features to attract attention (this ones a ticker tape)

HTML5 features to attract attention (this ones a ticker tape with variations)

HTML5 features that attract the attention (this ones a ticker tape, allowing multiple versions)

Mobile CTAs - large and tappable

Calls to action – compel visitors to act

Your images, formatted for smaller devices

Your images, formatted and optimised for your brand

Your images, formatted and optimised to reflect your brand

Your images, formatted for display and optimised to reflect your brand

Images, formatted for Phones

Images, formatted for smaller devices

Calls to action) – compel visitors to act

CTAs (calls to action) – compel visitors to act

Correctly placed calls to action – compelling visitors to act

Correctly placed CTAs (calls to action) that compel your visitors to act

Mobile display optimisation

Making the most of smaller screens

Tone of voice your visitors will understand

A tone of voice your target persona will understand

A tone of voice that your target persona likes and understands

A familiar tone of voice that your target persona knows, likes and understands

Optimising a web page

If things are hard to find or your site is hard to navigate, people leave. Help visitors to find what they want and what you want them to see.

Drive demand and increase leads with a website aligned to your visitor's psychology.

Tick every box

Fast and responsive - Happy on a big desktop or a small mobile.
Navigation that's logical and intuitive, built to give answers.
Design that reflects your brand with space for the messaging to breathe.
Headlines that both help and hook your audience.
A tone of voice that your target persona knows, likes and understands.
Correctly placed CTAs (calls to action) that compel visitors to act.

SEO and CRO (Conversion Rate Optimisation) with an agile reporting loop.

Driving steady, incremental results each month.

Played right, the game result becomes win win

If your business website makes it easy for people to meet their needs (information), it’s far more likely you’ll meet your needs (lead generation)

Website optimisation – Make your website work harder

How long would you keep an employee who showed up for work each day, but produced nothing? If your website isn’t optimised, it’s like that employee. Costing you money, taking up space and not doing the work you pay them for.

You want revenue from your website. But what too many businesses fail to understand is that launching a site is just the beginning.

Playing the long game

To realise sustainable, profitable long-term results requires ongoing effort. Month by month you slowly improve, whilst those that do nothing slowly fade away.

We start improving the situation by discovering your site’s potential to drive traffic and generate leads.

As you start getting results, we start to look at improving them. We review analytics, we deploy optimisation tools, we monitor rankings and we work on making your conversions multiply.

With SEO one size does not fit all

Because your business is unique we customise every SEO strategy to meet the specific needs of each client. Your website and its content aligned with your brand and your digital marketing strategy.

Search Engine Optimization (SEO) in 2024

AI is disrupting the online world it's true. But search is currently still the most powerful source of traffic for your business website.

A well-optimised website attracts a steady stream of qualified visitors through organic search results. A Kent based SEO agency working for Kent based small businesses still has the power to make a real difference.

Technical SEO audits and remediation
Keyword research
SEO content writing and editing
Competitor research
Local SEO support

Conversion Rate Optimisation (CRO)

Search drives visitors, but traffic alone is not the goal. Every every un-clicked link and every CTA passed over is a lost opportunity. So how do you get the most value from every visitor?

We can help optimise your website for conversions. Conversion rate optimisation (CRO) is the lesser-known twin of SEO, but every bit as important.

Website optimisation are not just about getting traffic. Your success comes from getting visitors to convert into leads, customers, subscribers, donors. It’s about serving real business goals.

Better content driving higher rates of conversion

We can help refine your content strategy with an audit of existing content, leading to...

Higher conversion rates and more leads. Achieved through targeted messaging and a low-friction visitor experience
Higher search rankings and more qualified visitors through improved content and relevance
Higher CTR (click- through rates) through more compelling and better placed calls-to-action

We provide clients with analysis and reporting as often as required, cleanly displayed and simply explained to you and your stakeholders.

A business website without optimisation is like a car that is never serviced. How can it seriously be expected to perform?

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