What does it take to successfully makeover an ageing website?, Depending on its size, structure and purpose the first question to answer is how much is worth keeping?
Depending on it's size, structure and purpose the first question to answer is how much is worth keeping? If it's a relatively simple brochure type site consisting of 10 - 20 pages and a contact form it's often easier (and cheaper) to review the core content and messaging and make this the base of a complete new build.
For larger, database driven sites there's often the added complication of separating the data from the presentational code and styling so that a correct assessment can be made and potential new configurations clearly defined. The point here is that there's quite a bit of work involved in deciding whether or not it's worth doing the work.
Website Makeovers – Look before you leap
Take the trouble to really think about what you've got, how it's performed and what you want to achieve in the future before updating any website. The time, effort and cost of rebuilding needs to be clearly established and weighed against the desired result so that in time you can reflect on your completed redecoration project and smile rather than frown when you look at the new wallpaper.
- Evaluation reports
- Improvement proposals
- Brand assessments
- Coding to latest HTML5 specifications
- Improved user experiences
- Monitoring of goal objectives