Learn and adapt with an honest and transparent policy
Systems that track organisations and opted-in subscribers have developed significantly over the past few years and if used effectively provide site owners and marketers with invaluable intelligence regarding visitors and their navigational choices.
Tracking site visitors can be used in a way that helps prospective clients as opposed to spying on them by trying to understand their needs and serve specific content based upon their preferences and saving everybody time and effort. Be honest and upfront with your leads. Explain that by tracking them you are better able to tailor your site's offering and that information collected is securely stored and used only for the purpose of streamlining business.
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