Targeting a demographic – Segment the data to create targeted lists

Create dynamic lists, which automatically update as contacts meet the list’s criteria, for powerful behavioural-based customer segmentation.

Lists that evolve

For example, keep a running list of every lead who is interested in a specific set of products or service, comes from a specific location, has a lead score above “x” and has visited your pricing pages but not yet purchased.

Leverage Personas

Build out your buyer personas using a convenient and customizable template. Then, create dynamic emails and landing pages that resonate with each persona, and segment on personas to deliver ultra-personalized content. Using our Marketing platform to create Personas helps you to easily identify and segment customer audiences, enabling you to produce and syndicate the right content. Ultimately, they will increase conversion rates.

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